Project:
In 2006, the Embassy of the Republic of Kazakhstan in Germany led a deliberate campaign in strengthening the image of the country and attracting investment and tourism to the region.
Objectives:
As a part of this project, fischerAppelt agency hired Anna Leonenko to lead the work with press, prepare materials for the image articles, compile and publish special additions to the central and regional German publications, arrange the press collaboration at the International Tourism Fair in Berlin (ITB), which included press actions, production of press kits and work with journalists at the booth of the Republic of Kazakhstan.
Client: fischerAppelt Communication || Execution: Anna Leonenko || Category: General public || Services: Press work and media planning || Activities: Coordination of publication of special additions to news papers | Press actions | Coordination of work at the fair || Location: Germany || Time period: 2006 || Team: Anna Leonenko | Ekaterina Prause